FEATURES+FAQ

Our data management system is the most advanced in online registration. Your registration data is updated every hour and automatically stored in an Excel spreadsheet in your OneDrive. There is no need to log into any system or Benson.

This system is both efficient and convenient. You always have the most up-to-date information, and you can access your data from anywhere.

The system is also completely automated. You don't have to do anything to keep your data up-to-date.

If you are looking for a data management system that is efficient, convenient, and automated, then our system is the perfect choice for you.

Data files are essential for accurate registration management.
No two data files are the same, so Benson works backwards: we start with your requirements and create a data file that meets your exact specifications.

You tell us exactly how you want the registration file to look, using your own terminology. Whether you want the field name to be "FNAME," "First Name," or "Forename," we'll set it up for you.

At Benson, bespoke means bespoke. We don't offer a one-size-fits-all solution. We create a data file that is tailored to your specific needs.

Accurate registration data is essential for any event. The less human hands that touch or manage the data, the better. This is where Benson's superpower comes in. Our automated bib numbers and correct headers mean you can focus on the minimal changes required to your registration file. For example, if someone needs to change from the 10K to the 5K, you can make that change yourself or have the Benson team do it for you.

Benson's automated system ensures that your registration data is always accurate and up-to-date. This frees you up to focus on other aspects of your event, such as marketing and promotion.

Benson is personalized software that creates unique reports for every event. Whether you're hosting a fun run or a triathlon, we'll build a reporting process that meets your specific needs.

For example, a fun run might require a simple report that shows the number of registrants, their contact information, and their race times. A triathlon, on the other hand, might require a more complex report that shows the results of each event, as well as the overall results of the triathlon.

Benson's reporting options also include detailed sales and marketing analysis. This means you can track the effectiveness of your marketing campaigns and see how many people are registering for your events.

Here are some of the benefits of using Benson's personalized reporting:

• Accuracy: Your reports will be accurate and up-to-date.
• Customization: Your reports will be tailored to your specific needs.
• Effortlessness: You won't have to do any of the work.
• Insights: You'll gain valuable insights into your events.

If you're looking for personalized reporting that will help you run your events more effectively, then Benson is the perfect solution for you.

Our online registration forms are infinitely customizable. We understand that every event and every distance is unique, so we build registration forms that are tailored to your specific needs.

For example, if you're hosting a marathon, you'll need a different registration form than if you're hosting a 5K. We'll work with you to create a form that includes all of the necessary information, such as the distance, the date, the location, and the cost.

Our goal is to make your event registration process as easy and efficient as possible. With Benson, you can create a registration form that is tailored to your specific needs and that includes all of the necessary information.

Benson is designed for sales on small screens. Over two-thirds of all registrations take place on a phone, so we made sure that our registration process is easy to use on a mobile device.

Large buttons make it easy to register, even with fat fingers. A familiar environment makes it feel like you're shopping online, not registering for an event.

Advanced features like sticky carts, mega menus, slide carts, and upsells help you sell more tickets.

Benson is designed for sales. If you want to sell more tickets, Benson is the perfect solution for you.

Usernames and passwords are a pain. No one wants to have to remember yet another login and password. That's why Benson doesn't use them.

Instead, we use a streamlined registration process. It's fast, easy, and secure and you can checkout with Google Pay or Apple Pay.

Benson is all about a lightning-fast and efficient e-commerce experience. We want you to be able to register for events without having to jump through hoops.

So if you're looking for a hassle-free way to register for events, then Benson is the perfect solution for you.

Benson uses Google Address Look Up to ensure that all address fields are accurately completed, including suburb, city, region, and postal code. This is a must-have for any postal or courier registration options.

Google Address Look Up is a powerful tool that can help to improve the accuracy of your registration data. It uses a variety of factors to determine the correct address, including the street name, the city, the state, and the postal code.

Benson integrates with Google Address Look Up to automatically complete the address fields in your registration form. This means that you can be confident that your registrants' addresses are accurate, which can help to reduce errors and improve the efficiency of your registration process.

In addition to accuracy, Google Address Look Up also provides a number of other benefits, including:

• Consistency: Google Address Look Up ensures that all addresses are entered in the same format, which can help to improve the readability of your data.
• Completeness: Google Address Look Up can often fill in missing address information, such as the apartment number or the suite number.
• Validation: Google Address Look Up can validate addresses to ensure that they are real and deliverable.

If you are looking for a way to improve the accuracy of your registration data, then Benson's integration with Google Address Look Up is a great option. It is a powerful tool that can help to reduce errors and improve the efficiency of your registration process.

Benson's LAST MILE service is a breakthrough feature that offers a complete end-to-end experience for registrants. Our team will handle all event email queries on your behalf, including:

• Managing changes to registrations: If a registrant wants to change their event distance, we will make the change and facilitate any additional payments.
• Responding to registrants: We will respond to registrants' emails and answer any questions they have.
• Making changes to the registration database: If a registrant needs their name or contact information changed, we will make the change in the database.
• Sending email confirmations: If a registrant doesn't receive their email confirmation, we will send it to them.

The LAST MILE service frees up your team to focus on other aspects of your event, such as marketing and promotion. It also provides registrants with a seamless and convenient experience.

The management of the registration database is time-consuming. With our EXTRA MILE service, you free up key event staff to focus on the other tasks that are critical to a successful event.

Importantly - you now have a robust solution and when staff members leave or switch roles, there is no need to start all over again - retraining a new person from the ground up.

For smaller companies, this also checks a very important box when it comes time to sell your events.

Benson's customer service agents can handle all refund conversations on your behalf. We will follow your refund policy to the letter, whether you offer full or partial refunds, or no refunds at all.

If you offer full or partial refunds, our customer service agents will withdraw the registration and make the refund accordingly.

If your policy is no refunds, we will handle the conversation with your customers with empathy and consideration. We will explain your policy in detail and answer any questions they have. We will also offer them alternative options, such as transferring their registration to another event.

Our goal is to provide you with a seamless refund experience for your customers. We will handle all of the communication and detail, so you can focus on other aspects of your event.

Yes. In New Zealand and Australia and coming to the UK and USA - Benson can also be your race timer.

Benson is an expert in timing events. Our team has been timing the Sydney City to Surf for over 10 years, and we have also timed the Gold Coast Marathon and the Auckland Marathon, Wellington Marathon, and Christchurch Marathon consecutively for 16 years.

We know how to handle large events with accuracy and efficiency. Our team is experienced in using a variety of timing technologies, and we are committed to providing our clients with the best possible service.

If you are looking for a reliable and experienced timing company, then Benson is the perfect choice for you. We have the expertise and the track record to ensure that your event is timed flawlessly.

Benson, LAST MILE, and Timing offer a truly full-service option for active events. By combining our expertise in online registration, customer service, and timing, we can provide you with the most advanced product available on the market.

Our integrated system ensures that your event is run smoothly from start to finish. With Benson, you can easily create and manage your event registration, and EXTRA MILE can handle any changes that need to be made. Timing Sports can then provide you with accurate and efficient timing services.

Together, we offer a complete solution for your active events. If it's digital, we do it.

If you choose the LAST MILE option, we will manage every aspect of your event's database. This includes:

• Downloading and maintaining registrations
• Making changes to the database as needed
• Assigning bib numbers and personalizing them to your requirements
• Sending the data file to the bib file maker
• Pairing the transponder to the bib
• Packaging up the race numbers for registration
• Organizing postal registrations (optional)
• Managing the registration file into the timing file
• Setting up and overseeing processes for late registration that suit your team (optional)
• Timing the event with the benefits one of Australasia's leading timing company

We do it all, so you don't have to. If it's digital, we do it.

Sure, here is the rewritten text:

Events have been overpaying for online registration for too long. Benson's last-service solution is the future of event registration.

Here's why:

• Benson is more affordable. We offer a complete solution that is up to 50% less expensive than other providers.
• Benson is more efficient. Our system is easy to use and our team is available 24/7 to help you with any questions you have.
• Benson is more reliable. We have a proven track record of providing our clients with the highest quality service.

If you're looking for an affordable, efficient, and reliable online registration solution, then Benson is the perfect choice for you.

Benson is committed to the security of your money. We never touch your money. All registration and merchandise sales are banked directly into your bank account. We do not bank or hold your money.

We take the security of your money very seriously. We use the latest security measures to protect your data, and we are constantly monitoring our systems for any potential threats.

Yes, Benson can connect with almost every leading international payment provider. We work with companies like Stripe, JP Morgan, Link, and Windcave Payments.

The best part is that you create the merchant account, and we provide all the technical setup on your behalf. This means that you can focus on running your event, while we take care of the payment processing.

Here are some of the benefits of using Benson's payment processing services:

• Convenience: You can choose from a variety of payment providers, so you can find the one that best suits your needs.
• Security: We use the latest security measures to protect your data.
• Reliability: We have a proven track record of providing our clients with reliable payment processing services.

If you're looking for a convenient, secure, and reliable payment processing solution, then Benson is the perfect choice for you.

Merchant fees vary depending on your payment provider and your country. Here is a list of the most popular options currently:

New Zealand:
Stripe: 2.9% + 30 cents per transaction
Windcave: 2.8% + 30 cents per transaction
Shopify Payments: 2.7% + 30 cents per transaction

Australia:
Stripe: 1.75% + 30 cents per transaction
Windcave: 1.7% + 30 cents per transaction
Shopify Payments: 1.7% + 30 cents per transaction

United Kingdom:
Stripe: 1.4% + 20p per transaction

Netherlands:
Stripe: 1.4% + 0.25 euro cents per transaction (credit cards)
SEPA: 0.25 euro cents per transaction
Maestro: 0.39 euro cents per transaction

Please note that these are just estimates and the actual fees may vary.

You do. The merchant fees are deducted automatically and taken directly from your sales.

Benson can build you a custom e-commerce website that is designed to sell. Every aspect of the website is designed to maximize conversions, from registrations to merchandise. We build our websites to our clients' exact specifications, so you can be sure that your website will meet your needs.

Here are some of the benefits of using Benson to build your e-commerce website:

• Expertise: We have over 20 years of experience building e-commerce websites for events.
• Customization: We can build your website to your exact specifications.
• Conversion-optimized: Our websites are designed to maximize conversions.
• Support: We offer 24/7 support to help you with your website.

If you choose the website option, your Benson customer relationship manager (CRM) will build your website for you. We will work with you to understand your needs and requirements, and then we will build a website that is customized to your exact specifications.

We will not require you to do any of the work yourself. We will take care of everything from the design and development to the hosting and maintenance. This means that you can focus on your event, while we take care of your website.

Whether or not to upgrade to a standalone website is completely your choice. We will build a standalone website for each customer to manage their online, registration, and e-commerce transactions.

Here are some of the benefits of upgrading to a standalone website:

• Branding: A standalone website allows you to better brand your event.
• Control: You have more control over the look and feel of your website.
• Customization: You can customize your website to meet your specific needs.
• SEO: A standalone website is easier to optimize for search engines.

You can easily make updates to your website yourself. We provide a user-friendly interface that makes it easy to make changes to your website's content, images, and design.

If you struggle with this, no problem. You can always call your Benson relationship manager, and they will walk you through the process.

Here are some of the updates you can make to your website:

• Content: You can add, edit, or delete content on your website.
• Images: You can upload new images or delete old images.
• Design: You can change the colors, fonts, and layout of your website.

If you need help making updates to your website, please contact your Benson relationship manager. They will be happy to help you.

The website is all included in your Benson package.

Benson customers can send 10,000 emails out monthly, free of charge. Any overages are charged at $1 per 1,000 emails. For example, if your email database is 16,000, the first email of the month costs $6. If you send a second email out in the same month to the same database, the cost is $16.

Benson's email marketing platform is incredibly easy to use. Our team will help you set up fantastic looking emails as part of our service.

Here are some of the benefits of using Benson's email marketing platform:

• Ease of use: The platform is very user-friendly, even if you're not familiar with email marketing.
• Design: Our team will help you create beautiful, professional-looking emails.
• Tracking: You can track the performance of your emails to see how they're resonating with your audience.
• Reporting: We provide detailed reports on the performance of your emails so you can see what's working and what's not.

If you're looking for an easy-to-use email marketing platform that will help you create beautiful, professional-looking emails, then Benson is the perfect choice for you.

Yes, Benson measures the return on investment (ROI) of email marketing campaigns. We track how many people open your emails, click on your links, and make purchases from your website. This data helps you see which emails are most effective and how you can improve your campaigns.

In addition to tracking open rates and click-through rates, we also track how many people make it to your cart, how many people checkout, and how many people make a purchase. This data helps you see how effective your emails are at driving sales.

Benson is committed to integration wherever possible. This means that we work with you to integrate your email marketing campaigns with your website and other marketing channels. This integration allows you to track the ROI of your email marketing campaigns more accurately and make better decisions about your future campaigns.

Here are some of the benefits of measuring the ROI of email marketing campaigns:

• You can see which emails are most effective. This information can help you improve your campaigns and get better results.
• You can see how your email marketing is driving sales. This information can help you allocate your marketing budget more effectively.
• You can see how your email marketing is performing compared to other marketing channels. This information can help you make better decisions about your overall marketing strategy.

If you're looking for a way to measure the ROI of your email marketing campaigns, then Benson is the perfect solution for you. We offer a comprehensive suite of tracking tools that will help you see how your campaigns are performing and make better decisions about your future campaigns.

Benson has limited integration with Facebook. However, we recommend using Benson for booster posts and Facebook Ads for traditional ads.

Here is why:

• Booster posts: Benson's booster posts are a great way to reach your target audience on Facebook. They are similar to organic posts, but they can be boosted to reach a wider audience.
• Traditional ads: Facebook Ads are a more powerful way to reach your target audience on Facebook. They allow you to target your ads based on demographics, interests, and behavior.

Ultimately, the best way to reach your target audience on Facebook depends on your specific needs. If you are looking for a way to reach a large audience with a limited budget, then Benson's booster posts are a good option. If you are looking for a more targeted approach, then Facebook Ads are a better option.

Google remarketing is becoming an increasingly important part of Benson's marketing strategy. While our current focus is on email marketing, then Facebook, we believe that Google remarketing will soon become a key component of our overall strategy.

Here are some of the reasons why we believe Google remarketing is so important:

• It allows us to reach people who have already visited our website. This is a valuable audience because they have already shown an interest in our products or services.
• We can target our ads to people who have visited specific pages on our website. This allows us to show ads that are relevant to their interests.
• We can track the results of our Google remarketing campaigns. This allows us to see how effective our campaigns are and make adjustments as needed.

We believe that Google remarketing is a powerful tool that can help us reach our target audience and drive more sales. We are excited to continue to explore the potential of this channel and incorporate it into our overall marketing strategy.